You Don't Need twitter:title if You Have og:title
TLDR: You can safely omit `twitter:title` if you have the same `og:title`. Why? Because Twitter falls back to the standard open graph tags.
What is the common practice?
We analyzed the internet for the most common tags.
One thing that we noticed was that many sites seem to use the exact same
We took a sample of 156 sits from HackerNews and analyzed their meta tags.
Specifically we compared the
og:title value with the
twitter:title. What we observed is that two third (104)
used the same exact value for
twitter:title, and only 3 of them used different titles.
As expected, many did also omit the
twitter:title (47 of 156).
Two of the tested links seemed to omit the
og:title, which is a bit hard to understand considering the
og: ones are
the generic version and support by many more social media platforms.
If you want to run the test yourself, use this Elixir Livebook.
What does Twitter recommend?
Twitter does not specially recommend using the
og:title tags. However, it is pointed out in the documentation that
in case of missing
twitter: tags the corresponding
og: tags are used (read here).
How is the practice?
We want to see how twitter displays the social media preview if the
twitter:title is omitted.
As you can see, twitter automatically falls back to the
This shows, that you don’t need to duplicate your title in